76 Millionaires
Radio Ad
With a 76 word script, we recorded 76 different voices to each read one word to represent the 76 million dollar winners of Saturday Lotto’s Superdraw. By getting each person to record the script in full, we selected a single word from each read, pieced them together to form a coherent sentence and then tweaked the pitch and time of certain syllables and letter sounds to make it flow. Each word is individually recognisable to create a single understandable radio spot.
Sound Design | Sound Mix | Voiceover Recording
Credits
SoundByTE Studios
in association with
Marketforce
For
Lotterywest
Copywriter
Brandon Piggott
Senior Client Manager
Caitlin Totten
Sound Designer
Shaun Sandosham
Audio Producer
Chantal Brouwer