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76 Millionaires

Radio Ad

With a 76 word script, we recorded 76 different voices to each read one word to represent the 76 million dollar winners of Saturday Lotto’s Superdraw. By getting each person to record the script in full, we selected a single word from each read, pieced them together to form a coherent sentence and then tweaked the pitch and time of certain syllables and letter sounds to make it flow. Each word is individually recognisable to create a single understandable radio spot.

Sound Design | Sound Mix | Voiceover Recording

Credits

SoundByTE Studios

in association with

Marketforce

For

Lotterywest

Copywriter

Brandon Piggott

Senior Client Manager

Caitlin Totten

Sound Designer

Shaun Sandosham

Audio Producer

Chantal Brouwer

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